Sell a Hotel or Motel on Your Terms

Yes. The For Sale Listing Advertisement is open to licensed agents and realtors representing owners as well as FSBO sellers, at the same flat $349. Agents in the Frontier Hospitality referral network receive a 50% discount. Contact Bryce directly to discuss.

A listing in the Frontier Hospitality hotel and motel marketplace, a feature in the monthly newsletter to 3,200+ subscribers, SEO-optimized listing images, and unlimited price and content updates. You provide the listing content and photos, and enquiries go directly to you or your agent. It is advertising only: Frontier Hospitality does not contact buyers, advise on price, or take part in negotiations.

The asking price is your decision, but it should be anchored in how the market values these properties. Hotels and motels are valued primarily on the income approach — stabilized net operating income, driven by occupancy, ADR, and RevPAR, capitalized at a market-derived rate and cross-checked against comparable sales — not on what you paid or what you feel the property is worth. Deferred maintenance and any franchisor-required improvements will be priced in by buyers. An independent appraisal by a designated appraiser provides a market value estimate supported by evidence a buyer and their lender will recognize.

A serious buyer will expect three to five years of financial statements, ideally reviewed or audited, along with monthly occupancy and ADR history, a departmental breakdown of revenue and expenses, payroll detail, and a clear picture of owner remuneration adjustments. If your financials are commingled with personal expenses or inconsistently structured, a buyer's accountant or lender will flag it. Organizing and normalizing your records before you list directly affects the price you achieve and the conditions a buyer attaches to an offer.

This is one of the most consequential aspects of a hotel sale. Franchise agreements typically require the franchisor to approve the buyer, and a change of ownership often triggers a new application, transfer fees, and a property improvement plan the buyer must complete. Some agreements can't be transferred at all. Liquor licences and certain business licences also require regulatory approval to transfer. Review your agreements and confirm transferability before you list — not in due diligence after you are under contract.

Not necessarily. Many hotel and motel transactions occur privately, and the listing advertisement is open to owners selling independently. FSBO sales require more preparation, careful buyer qualification, and close attention to franchise, licensing, and legal documentation, and you should have a lawyer involved from offer through closing. If you'd rather have the process managed for you, we can connect you with a licensed, hotel and motel-experienced agent.

Agents can create profiles on Frontier Hospitality Advisor at no cost. One agent per province or territory pays a flat annual fee for featured placement, which is advertising and does not depend on any referral, listing, or sale. Frontier Hospitality receives no referral fees and no share of any commission. You are free to choose any agent, whether or not they appear on the site.