SellSMART Plan Terms of Service

1. Introduction

Welcome to Frontier Hospitality Advisors SellSMART Plan, an online FSBO (For Sale by Owner) platform that enables you to orchestrate the business sale process in a structured way.

Please read the following terms before getting started. By using our public website or signing up for a premium service package, you agree to be bound by these Terms of Service found here.

2. Interpretation

The following terms shall be interpreted in accordance with their respective definitions throughout this document:

2.1 “Frontier Hospitality Advisors”, “we”, “us”, “our”: They refer to Frontier Hospitality Advisors.

2.2 “You”, “your”, “user”, “client” and “viewer”: They refer generally to the person visiting the website and/or using the services of Frontier Hospitality Advisors.

2.3 The “TOS”: The terms of the service aim to set certain terms and conditions on which the users may use the services of Frontier Hospitality Advisors, determine rights and liabilities of the user and Frontier Hospitality Advisors.

2.4 Client: It refers to a person who has paid Frontier Hospitality Advisors required fee in return for online services.

2.5 “Material”: It includes the content, tools, forms, templates, information, design, tables, graphs, images and resources available on Frontier Hospitality Advisors.

2.6 “Services”: It refers to the authorized use of the resources available on Frontier Hospitality Advisors.

2.7 “Provisions” or “sections”; they refer to the points enumerated in the TOS from section 1 to 7 including their sub-sections.

3. General Terms and Conditions

3.1 The material on Frontier Hospitality Advisors is for user’s general information and use only, and has nothing to do with professional advice, financial advice, professional consultancy, or business brokerage. A user is advised to treat the service accordingly.

3.2 Frontier Hospitality Advisors has a right to make any amendment in the TOS without any previous notice. The updated version of the TOS shall be applicable soon after it is uploaded and displayed on Frontier Hospitality Advisor’s website. It is advised that the users should frequently visit the TOS page.

3.3 The users expressly acknowledge that it shall be their own responsibility to ensure that any part of the services available through this website meet their specific requirements.

3.4 The users are supposed to retain copies of any literature issued in relation to the provision of our services.

3.5 The headings are for the readers’ convenience only and do not form the part of the TOS.

4. Services, Payments, and Paybacks

4.1 Before using our services, the users are supposed to ensure that they have understood the nature of the services offered by Frontier Hospitality Advisors.

4.2 Frontier Hospitality Advisors is a unique online service that helps you to market your business to potential buyers searching on Google. Before you go to market, online guidance is provided to prepare your business for sale, including identification of practical short-term changes that aim to increase the value of the business. The guidance is provided in form of online articles and how-to guides.

4.3 Frontier Hospitality Advisors is an online “virtual brokerage” service that enables you to orchestrate the business sale process for yourself in a structured way, using helpful online resources and access to potential buyers searching online for businesses to purchase. It must not be deemed to be an investment, financial or professional broker in its legal or traditional sense.

4.4 Frontier Hospitality Advisors charges an affordable one-off charge that is a fraction of the rates typically charged by business sale brokers. This fee may even be re-claimable as a business expense.

4.5 Frontier Hospitality charges a one-off fee to an individual user for accessing the online features listed at sign-up (see the “Pricing” section).

4.6 Frontier Hospitality Advisors refers the user to Pricing and Sign-up page for current payments and services in detail which should also be deemed to be the part of the TOS.

5. Privacy, Confidentiality, Data Protection and Security

5.1 Frontier Hospitality Advisors respects the privacy of its users. It has sophisticated technology to ensure that only authorized employees within Frontier Hospitality Advisors may have access to any information collected from individual customers, and then it is used only on a “need to know” basis.

5.2 Generally, we collect the following information:

  • E-mail address (mandatory, shall be unique, it works as a login-ID/username), not shared with third parties
  • Name (optional)
  • Surname (optional)
  • Business- or project name (optional)

5.3 You can use a project name of your choice so that we have a reference point for your account and data in the system. Frontier Hospitality Advisors needs a label to set up your business account and identify your data. A project name of your choice shall suffice for this unique system reference.

5.4 Frontier Hospitality Advisors shall not reveal your personal information to any third party. It is your responsibility to decide what to communicate to the marketplace and potential buyers. You choose whether to mention your name, e-mail address, telephone number, business name or other details that may reveal your identity. Take special care not to include commercially sensitive information in your Sales Memorandum or on your Landing Page.

5.5 In general, the user records are regarded as confidential, and therefore shall not be divulged to any third party, other than the owners of Frontier Hospitality Advisors for the specific use for which such records have been provided and maintained, and if legally required, the concerned authorities may be allowed the access to such information.

5.6 We shall not sell, share, or rent users’ personal information to any third party, or use their e-mail address for unsolicited mail.

5.7 We may use IP addresses to administer the site, track user’s geographic location (city, state, country), and gather broad demographic information for aggregate use.

5.8 IP addresses are not linked to personally identifiable information.

5.9 Additionally, for systems administration, detecting usage patterns, and troubleshooting purposes, our web servers automatically log standard access information including browser type, access times, URL requested, and referral URL

5.10 All employees and associates of Frontier Hospitality Advisors are bound by the valid Non-Disclosure Agreements covering customer data

5.11 Access to the database is restricted to the System Administration Department at Frontier Hospitality Advisors.

5.12 The user passwords are encrypted for maximum security, and in case the user forgets his password, the only way to access his/her data is via a new password automatically generated by the system.

5.13 Any individually identifiable information related to the data shall never be used in any way different to that stated above without the user’s explicit permission.

5.14 Cookie policy

  • 5.14.1 We use cookies for authentication. I.e., to recognize you if you are signed in to Frontier Hospitality Advisors.

6. Disclaimer

6.1 Error and omissions excepted.

6.2 Frontier Hospitality Advisors takes no responsibility for server downtime caused by MWA and shall not pay any compensation to you in the event that it happens.

6.3 Frontier Hospitality Advisors has an efficient and advanced system in place, and data loss is highly unlikely, but in the event that it does happen accidentally, whether as the result of failure by MWA or Frontier Hospitality Advisors, Frontier Hospitality Advisors disclaims all sort of liabilities to that effect

6.4 In the event of the site being hacked, with data changed or stolen, Frontier Hospitality Advisors shall not be held liable in any way.

6.5 Frontier Hospitality Advisors shall not be liable for its inability to provide services to its users’ thanks to causes beyond Frontier Hospitality Advisor’s reasonable control, including but not limited to heavenly acts, strikes, war, labor disputes, official orders, embargoes or any force major incident.

6.6 Frontier Hospitality Advisors is rich in highly expert and skilled human resources to facilitate its clients, yet the nature of Frontier Hospitality Advisor’s innovative tools possess certain limitations. Therefore, neither the Frontier Hospitality Advisors nor any of the third parties, provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information, materials and the services found or offered on this website, for whatever purpose they are used. The user and client, hereby, expressly acknowledge that they have no right to sue on the grounds mentioned above.

6.7 Frontier Hospitality Advisors provides a number of self-help tools and templates. The resulting data and reports that are outputted by the tools and templates are completely reliant on the accuracy of the information inputted by the client or the user to the specified data fields. We own no liability for the accuracy of outputted information from the tools and templates, or any outcomes that arise subsequently from the information’s use

6.8 In the course of business, Frontier Hospitality Advisors may also include external links. These links are meant to facilitate the user to get further information. It should not be presumed that Frontier Hospitality Advisors endorses any of these websites, nor do we own any liability for the content therein.

6.9 Frontier Hospitality Advisors strongly advises that you seek professional advice from a qualified lawyer while selling your business, particularly when you are dealing with detailed legal documentation. The sample legal templates, forms and checklists provided on Frontier Hospitality Advisors are strictly for information only, and should not be used to negotiate and conclude the sale transaction. The subscription fee of Frontier Hospitality Advisors does not include any compensation or payments to professional advisers who may be introduced through this website.

7. Copyrights and Intellectual Property Rights

7.1 Frontier Hospitality Advisors contains material which is owned by or licensed to Frontier Hospitality Advisors. This material includes, but is not limited to, the design, content, layout, look, appearance and graphics. The reproduction of the material is strictly prohibited unless with the proper consent of Frontier Hospitality Advisors.

7.2 All trademarks recreated or reproduced in Frontier Hospitality Advisors, that do not belong to or are licensed to the operator, are hereby acknowledged on

7.3 Any unauthorized use of may give the right to Frontier Hospitality Advisors to claim for tortious damages and/or to go to court for the initiation of the criminal proceedings

7.4 Frontier Hospitality Advisors believes that it has left no stone unturned to ensure that it has not violated or infringed the rights belonging to any other party. If any person or party has any proof of violation of such rights, he/she or it is bound to serve at least thirty (30) days notice on Frontier Hospitality Advisors with the proof of such violation through its official email address. Frontier Hospitality Advisors assures to resolve the matter immediately.

7.5 Frontier Hospitality Advisors aggregates some news stories or articles belonging to national and international media organizations for the general information of the users. Frontier Hospitality Advisors refers the sources with the news stories or the article. Frontier Hospitality Advisors does not aim to infringe the copyrights and intellectual property rights belonging to such organizations. In case any of such organizations has an objection to such news aggregation, please inform us, and we shall immediately remove their data.

8. Severability

8.1 If any section or subsection of this agreement is proved to be unenforceable due to any reason, it will be severed from it, and the remaining part of the agreement will be valid as if there is no such severity.

9. Contact

For the official correspondence required by the TOS hereunder is official contact for Frontier Hospitality Advisors: Contact us page