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Thompson Okanagan Hotel, Motel & Inn Industry Overview

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Thompson Okanagan Hotel, Motel & Inn Industry Overview

Top Markets

BC residents make up the largest share of overnight visitation (61%) and spending (44%) in the Thompson Okanagan region. Alberta residents make up the second largest share of overnight visitation (19%) and spending (28%).

Accommodation Trends

As of 2019, there are approximately 400 active hotel, motel & inn properties in the region. Half of BC residents and more than a third of other Canadians visiting the Thompson Okanagan region stayed with friends and family. The most popular accommodation for international visitors was staying with friends and family, followed by hotels.

Thompson Okanagan Hotel Motel Inn Appraiser
  • Kelowna and Kamloops are the most visited destinations in the Thompson Okanagan and also contribute over 50% of room revenue receipts.
  • Penticton is a popular beachside community. The two other communities in the region which have experienced the strongest revenue growth are Oliver/Okanagan Falls and Osoyoos.
  • Motels earn a higher proportion of room revenue in the Thompson Okanagan than in other B.C. tourism regions. There are few very large hotels (+250 rooms) in this region.

Service Area

Thompson Okanagan Hotel, Motel & Inn Industry Research Reports

Since the formulation of the previous Penticton Destination Marketing Strategy in 2010, Tourism Penticton and the Penticton Hospitality Association (PHA) have worked independently to promote our region and during that time tourism has experienced a steady growth.

Tourism is a major economic generator for the City of Kelowna and its surrounding municipalities and region. Tourism contributes directly to employment and economic growth in the region through the ongoing operations and activities of different firms that serve tourists.

The Destination Osoyoos Business Plan has been developed through a combination of review of the previous five-year business plan which was developed in 2017 for our 2018 MRDT renewal.

This profile provides an overview of the region and summarizes the latest data available about overnight travellers visiting the Thompson Okanagan.

The Thompson Okanagan Tourism Association is actively monitoring the impact of COVID-19 on the tourism industry through our partnerships with the BC Regional Tourism Secretariat and the British Columbia Hotel Association

This report summarizes key highlights for the Thompson Okanagan (TOTA) region taken from the British Columbia In-Market study conducted in November 2011 and April 2012. A full report on the findings, plus summaries of the other BC tourism regions are available under separate covers.

This article has been prepared by Frontier Hospitality Advisor for general information only. Frontier Hospitality Advisor makes no guarantees, representations or warranties of any kind, expressed or implied, regarding the information including, but not limited to, warranties of content, accuracy and reliability. Any interested party should undertake their own inquiries as to the accuracy of the information. Frontier Hospitality Advisor excludes unequivocally all inferred or implied terms, conditions and warranties arising out of this article and excludes all liability for loss and damages arising there from.

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